According to wikipedia,
The Fiat 500 by Gucci was a version of the Fiat 500 celebrating 150 years since the unification of Italy and Gucci's 90th anniversary. Customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile, it included choice of 2 body colours (black, white), custom rims for 195/45 R16 wheels, and a red and green stripe around the car. The black version has detailing in metallic chrome with a sharp black and white for a contemporary and sporty feel, whilst the white version with satin chrome detailing and ivory and black interior creates a softer look. Versions with the 1.4 litre engine include rear brake calipers in Gucci green
This one is apparently the black version.
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